I love this point in a pro­ject; after months of to-ing and fro-ing, agon­ising over images and col­ours, some ser­i­ous font-faffing, you can finally sit back, FTP the final images onto the server, delete the hold­ing page inform­ing people that such-and-such a site is “down for essen­tial main­ten­ance”, and wit­ness the fruits of you labour — unsul­lied and vir­ginal, blink­ing in the early morn­ing light as it embarks into a wider world. Or something.

Laydeeeeez and gennlemeeenn.. allow me to intro­duce Loki Clothing. Picked up, dus­ted down and given a brand-spanking-new look, Loki has been designed to be the place for all news about this sweet London based design label.

You can read more about how I worked with Loki to come up with a site that we’re all very happy with here, but as a per­sonal aside, I want to say that I’m really chuffed with this site — it pleases me on many levels indeed. Will has done a fant­astic job with all the images we used, and hope­fully you’ll all enjoy it as much as I do.

What are you still doing here? Get over there!