I’ve had the pleas­ure of work­ing with the Rufus and Will back since they were Loki cloth­ing. These days, they’ve moved onwards and upwards — rebranded as Second Son and tak­ing London’s streetwear scene by storm. They’ve recently expan­ded their vis­ion from t-shirts and sweat­shirts to the entire ward­robe; jeans, caps, shirts and the like, and wanted a way to be able to sell their wares online.

Pushing the very lim­its of WordPress to break­ing point, I developed a uni­fied blog­ging sys­tem and online shop for the guys to sell their goods to a wider audi­ence. The usual high devel­op­ment stand­ards were present; advanced Javascript and CSS styl­ing enabled a smooth and easy inter­face for vis­it­ors and the back end integ­ra­tion mak­ing the admin­is­tra­tion load of run­ning an online busi­ness neg­li­gible, enabling them to con­tinue their excel­lent work uninterrupted.

Visit the Second Son website