Rebranded, redesigned, refreshed and revital­ised — the British Rouge Society wanted a new, eleg­ant look for their planned new web­site that would eas­ily seper­ate them from the rest of the flock.

I worked closely with the soci­ety to provide a web pres­ence for them that was soph­ist­ic­ated, mature and would cater dir­ectly to the the society’s audi­ence without the need to ram it down their throats.
Basically, they wanted the best web site in their field. Baa none.

As ever, the site is a highly access­ible build, based on HTML and CSS to allow for the widest pos­sible audi­ence to view the site’s con­tent.
Accessible, javas­cript enhanced nav­ig­a­tion allowed easy tra­vers­ing of the site, and a few user inter­face flour­ishes.
The soci­ety makes use of Picasa web albums to store images online — there­fore the com­pre­hens­ive Google API was used to allow this rich vein of con­tent to be har­ves­ted.
The use of WordPress as the back end sys­tem allowed the site to be eas­ily updated by mul­tiple users, none of whom required any sub­sequent HTML train­ing, and allow­ing for future upscal­ing of the site’s func­tion if required.

Visit the British Rouge Society web­site.