The one of the nicer prob­lems in mod­ern life these days is that there’s too much choice. Name a product and there are at least three altern­at­ives vying for your atten­tion with their respect­ive thumbs stuck in dif­fer­ent parts of the growth-share mat­rix. Hell, name any­thing and that’ll hap­pen. Unless you’re nam­ing American Banks*.